Hi, I’m Liz 👋🏻

I am a design strategy leader focused on creating impactful experiences.

With 10+ years of experience, my approach centers on deep user understanding to design products that drive business results. I currently lead a UX team at Instrument.

Recent work

Select clients

I’ve collaborated with companies across a variety of industries, from B2B to B2C, from startup to enterprise. 

My process involves deep discovery and a test-and-learn approach. I believe the best way to benefit a business is to advocate for its users.

Learning and development

Product Management Course with edX on product management skills. December 2022

Product and UX Training with NN/g on building partnerships for better outcomes. August 2022

Leadership Training with Hone on management, trust building, giving helpful feedback. September 2021–present

What others have to say

“I feel I do my best work when Liz is on the team. She fosters such a collaborative environment when it comes to strategy work. I feel comfortable asking questions and pitching creative ideas knowing she will be open to riffing and working them out with me.”

— Nate B., Executive Director @ Instrument

“Liz is exceptional in strategic planning, offers mentorship, and is a strong business partner. Her innovative approach elevates projects, and her commitment to guiding growing strategists is something I learn from every day.”

— Madison F., Group Account Director @ Instrument

“Liz is the fastest to bring an insane amount value to the team, and she is able to bring a thoughtful, smart, and sharp point of view. Liz makes the work better and makes working better.”

— Savannah H., Lead Product Designer @ AllTrails