Microsoft Brand Central

Building a tool for utility and inspiration

The Challenge

Brand Central is an internal tool for Microsoft employees and partners to find assets, guidelines, and other brand materials. Rolling out a brand refresh, the team wanted to launch a reimagined experience, where it could serve as not only a destination for assets, but for fresh inspiration.

My Role

I oversaw the concepting, strategy, and UX design for the tool. This looked like:

• Managing a team of strategists across three work streams: UX design, content governance and build

• Designing and facilitating workshops and kickoffs with cross-functional teams

• Leading sitemap, page types, component requirements

• Presenting work to stakeholders and executives

• Planning project timelines, resources, milestones

Mapping out a complex site

I helped create a birds-eye-view of the experience to communicate page types and their relationship to one another.

Inspiration at the center

We designed the homepage to highlight the best of the brand.

I helped to facilitate many collaborative workshops and work sessions in Figma.